EFFECTIVE DATE: November 1, 2024

Hypercritical Privacy Policy

This Hypercritical Limited ("Hypercritical") Privacy Policy ("Policy") describes how Hypercritical collects, uses, discloses, and otherwise processes the personal information described in this Policy, as well as the rights and choices individuals have regarding such personal information. For information about the privacy choices you have regarding your personal information, review Section 7. Your Privacy Choices below, as well as Section 12. Additional Privacy Information for European Economic Area (EEA) and the United Kingdom (UK) Residents, which includes additional information about privacy rights for residents of the EU and UK.

1. Scope

Except as otherwise noted below, this Policy applies to the personal information that Hypercritical processes as a business related to: users of our websites where this Policy is posted; individuals who register for or participate in our webinars and other events; current, former and prospective customers, vendors and partners; individuals who are subscribed to receive news, information, and marketing communications from us; individuals that communicate with us or otherwise engage with us related to our Services.

2. Personal Information Collected

As further described below, we collect personal information directly from individuals, from third parties, and automatically when such data relates to the use of our Services or other interactions with us. Personal Information Collected Directly:
• The personal information we collect from you depends upon how you use our Services or otherwise interact or engage with us, but generally includes:
• Registration information, such as your name, email address, phone number, and employer.
• Payments and purchases, including credit card number and billing address.
• Communications and interactions, including contact details, messages, and support requests.
• Events and requests information, such as event registrations and participation details.

3. Purposes of Use and Processing

• Generally, we collect, use, disclose, and otherwise process the personal information we collect for the following purposes:
• To provide and operate our Services, and for support and troubleshooting.
• To analyse and improve our Services.
• For marketing and advertising purposes.
• For research and surveys, and for event planning and management.

4. Disclosures of Personal Information

We may disclose personal information for the purposes described above, in order to provide our Services, fulfil requests, and to comply with legal obligations. Disclosure may include sharing with:

• Service providers and processors.
• Business clients and third-party platforms.
• In support of business transfers or legal obligations.

5. Aggregate Data and Non-identifiable Data

We may also use and disclose aggregate and non-identifiable data for quality control, analytics, research, and other purposes.

6. Cookies, Targeting, and Analytics

• We and our third-party service providers use cookies and tracking technologies to automatically collect and use information within our Services. This includes:
• Cookies to enable navigation and enhance performance.
• Pixel tags for tracking activities and compiling statistics.
• Local storage objects for faster loading of pages and content.
• Third-party analytics and cross-device tracking for insights on usage patterns.

7. Your Privacy Choices

You may manage your privacy choices, including:
• Updating personal information via your Hypercritical account.
• Opting out of marketing communications.
• Contacting us directly for additional privacy information.

8. Children/Minors

Our Services are not designed for children, and we do not knowingly collect personal information from children under the age of majority.

9. Security

We have implemented safeguards to protect the personal information we collect. However, no data security measures can guarantee absolute security.

10. Changes to this Policy

This Policy is current as of the Effective Date set forth above. We may update this Policy from time to time, so please check back periodically.

11. Contact Us

If you have questions about this Policy, please contact us at support@hyperpilot.ai.

12. Additional Privacy Information for EEA and UK Residents

This section details additional privacy rights for EEA and UK residents, including the purposes of processing personal information and legal bases for processing.